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Google I/O Unveil Major AI-Powered Upgrades to Google Search: Here's What to Expect (Project Magi)

This Wednesday, Google I/O is set to make waves in the world of search engines, as the tech giant plans to unveil and potentially launch new AI-powered features in Google Search. According to the Wall Street Journal, Google aims to transform its search engine into a more "visual, snackable, personal, and human" experience, particularly targeting younger users worldwide.


AI Powered Search

Shifting from the Classic "Ten Blue Links"

Google is reportedly planning to move away from the traditional "ten blue links" – the list of websites displayed in search results – and will instead introduce a visually appealing, snackable, and personalized interface designed to attract younger searchers.


Interactive Conversations with Google Search

Google also plans to enable conversations with its search engine in the search results. Although it's unclear if this feature will be an embed of Google Bard or named Magi, we should get the details on Wednesday, when Google's Sundar Pichai takes the stage for the keynote address.


Introducing Project Magi

As we reported earlier, Google is developing an all-new search engine called Project Magi. With over 160 dedicated Googlers, this project aims to enhance Google Search with new features. Magi could potentially enable users to complete transactions, like purchasing products or booking flights, all while maintaining the integration of lucrative Google search ads. The project could also assist users in answering software coding questions and generating code based on user requests.


The New York Times states that the new search engine aims to offer users a far more personalized experience, anticipating their needs. While there is no timeline for its release, this initiative showcases Google's ambition to revolutionize the search experience.


Google I/O to Offer a Glimpse of the Future

The Wall Street Journal anticipates some demonstrations of these features at the upcoming Google I/O event. The event may unveil Google's plans to focus on answering queries that traditional web results struggle to address, possibly by prompting users with follow-up questions or swiping through visual content like TikTok videos.


Google could also display online forum posts in a Q&A structured format, making it easier for users to digest content in bite-sized chunks. This change will challenge Google to redefine "trusted" content when no single correct answer exists. The company plans to provide attribution and literacy tools to boost users' confidence in using the content, according to WSJ.


Why It Matters

Changes to Google Search can significantly impact the traffic received by site owners, publishers, content creators, and others. Google drives a substantial amount of web traffic, and moving away from the conventional ten blue links could alter that traffic.


With Google I/O just around the corner, it's time to buckle up and prepare for a wealth of updates on Google's plans for the future of search engines. Stay tuned for more coverage on the latest developments.

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