top of page

Mastering the March 2024 Google Core Update: Strategies for Boosting Your Site's Visibility and Quality Content Creation

Updated: Mar 29

The March 2024 Google Core Update heralds a significant shift in the search engine's approach to ranking websites, with a strengthened focus on prioritising content that is not only fresh and relevant but also genuinely useful to its audience. This move is in line with Google's longstanding commitment to improving the user experience by filtering out low-quality, unoriginal content from search results and emphasising valuable information.

March 2024 Google Core Update

Key Highlights of the Update:

  • Quality Over Quantity: Websites featuring original, high-value content are more likely to enjoy improved search rankings, as Google aims to reward those that contribute positively to the knowledge ecosystem.

  • Penalties for Spam: The update includes measures to combat spammy practices, such as misleading content and the misuse of expired domains, ensuring that these tactics no longer skew search results.

  • Slow Rollout: Recognising the complexity of this update, Google has extended its rollout period, allowing webmasters a window to adjust their SEO strategies.

  • Impact on SEO Practices: This dual update—consisting of a core and a spam component—targets different aspects of SEO malpractices, urging a shift towards more ethical and user-focused content creation.

What Does This Mean for Content Creators?

The March 2024 Google Core Update has far-reaching implications for content creators across various industries. In a digital landscape saturated with information, the challenge of crafting content that is not only unique but also genuinely helpful and engaging has never been more significant. For content creators, this update serves as a clarion call to elevate their content strategies, focusing on originality, quality, and value to the reader.

Strategies for Navigating the Google Core Update:

  1. Focus on Originality: Content that offers new insights, answers questions comprehensively, or explores topics from a fresh perspective is favored.

  2. Enhance User Experience: Websites designed with the user in mind, providing easy navigation and valuable information, align with Google's goals.

  3. Avoid Spammy Behaviors: Steer clear of clickbait and other manipulative SEO tactics. Authentic engagement with your audience is key.

  4. Embrace Ethical SEO: Align your strategies with Google's guidelines, focusing on creating content that serves the user's interest first.

The Importance of Originality

The significance of originality in content creation is paramount, especially after the latest Google Core Update. Google's refined algorithms are adept at distinguishing and rewarding content that introduces novel insights or viewpoints. For professionals in sectors such as mortgage brokerage, financial planning, and real estate, this necessitates a strategic approach to content that goes beyond the generic, offering something of genuine value and uniqueness to their audience.

For Mortgage Brokers

Mortgage brokers can captivate their audience by crafting comprehensive guides on navigating the complexities of new mortgage laws or innovative financing options. For instance, an in-depth analysis of how green home improvements can impact mortgage rates or a series of case studies on overcoming challenging loan approvals can offer fresh perspectives to potential homebuyers. Such content not only educates but also demonstrates the broker's in-depth knowledge and commitment to helping clients secure the best financing options.

For Financial Planners

Financial planners have a rich opportunity to produce original content by delving into emerging investment trends or strategies for managing finances in an ever-changing economic landscape. They could provide detailed guides on cryptocurrency investments for beginners, ethical investing, or how to plan for financial security in retirement, incorporating real-life success stories or scenarios. This approach not only positions them as thought leaders in their field but also as trusted advisors on cutting-edge financial planning.

For Real Estate Agents

Real estate agents can distinguish their content by offering unique insights into the local market trends, architectural styles, or community profiles. An article series featuring interviews with local architects on sustainable building practices or a deep dive into the history and future prospects of various neighborhoods can offer valuable information to buyers and sellers alike. Additionally, real estate agents could share success stories of finding dream homes against the odds, providing both inspiration and practical advice for their clients.

By prioritising originality in their content, professionals in these fields can significantly enhance their online visibility and reputation. Original content that offers new insights or perspectives not only aligns with Google's latest update but also meets the evolving needs and interests of today's discerning audience, setting these experts apart in their respective industries.

The Value of In-Depth Research

To truly differentiate oneself in the digital realm, content must be deeply researched and rich in detail, extending far beyond mere overviews. This requires delving into the intricacies of industry-specific knowledge, whether it be financial regulations, market trends, or architectural innovations, to furnish readers with detailed, nuanced insights. By embedding content with such depth, content creators not only enhance its value to their audience but also signal to search engines the content's authoritative and substantive nature.

For Mortgage Brokers

Mortgage brokers might create content that breaks down the latest changes in mortgage legislation, detailing how these changes affect both buyers and sellers in practical terms. For example, an article could dissect the impact of recent federal rate adjustments on variable-rate mortgages, using data and case studies to illuminate these effects. Such in-depth exploration not only educates readers but also positions the broker as a knowledgeable and reliable industry voice.

For Financial Planners

Financial planners have the opportunity to produce deeply researched content that navigates the complexities of financial strategies in an accessible way. A comprehensive piece could examine the long-term benefits and risks of diverse investment portfolios, incorporating statistical analysis and future trend predictions. Alternatively, content could focus on the intricacies of estate planning, including tax implications and legal considerations, offering readers a thorough understanding of the subject.

For Real Estate Agents

Real estate agents can stand out by offering detailed insights into local and national real estate markets. This might include an in-depth analysis of how demographic shifts are influencing housing trends or a feature on the architectural heritage of a particular area and its influence on property values. By providing a rich, detailed examination of such topics, agents not only offer valuable information to their clients but also demonstrate their deep engagement with and understanding of the market.

In each of these examples, the key to success lies in the depth of research and the ability to convey complex information in a manner that is both engaging and accessible to the reader. This approach not only improves the quality of the content but also enhances its credibility and appeal, thereby supporting improved search engine rankings and audience engagement.

Engagement and User Experience

The update also underscores the importance of engaging and user-friendly content. This means that how information is presented is just as crucial as the information itself. Using multimedia elements like videos, infographics, and interactive tools can enhance understanding and retain reader interest. Furthermore, ensuring that content is accessible and easy to navigate contributes to a positive user experience, which is a factor in search rankings.

Continuous Learning and Adaptation

Content creators must be willing to learn and adapt continuously. SEO and content creation are dynamic fields; what works today may not work tomorrow. Staying informed about the latest SEO practices, algorithm updates, and industry trends is crucial. Additionally, creators should be open to feedback from their audience, using insights from comments, social media interactions, and website analytics to refine and improve their content strategy.

Collaboration and Expertise

Leveraging expertise through collaboration can also enhance content quality. Interviews with industry experts, guest posts from specialists, and co-created content with other knowledgeable creators can add credibility and depth to your content. For example, a collaboration between a mortgage broker and a real estate agent could yield a fascinating article on buying a new property.

Ethical SEO

Ethical SEO Practices

Finally, embracing ethical SEO practices is essential. This means avoiding shortcuts like keyword stuffing, deceptive clickbait titles, or duplicating content. Instead, focus on creating content that naturally integrates relevant keywords, accurately reflects the content’s value, and is uniquely beneficial to your target audience.

Navigating the Future:

The March 2024 update is a testament to Google's evolving approach to search engine optimisation, where quality and user satisfaction are paramount. As the digital landscape continues to shift, the emphasis on producing genuinely informative content as a means of gaining visibility in search results is clear.

For website owners and content creators, the message is unequivocal: adapt to these changes by prioritising the creation of meaningful, user-centric content. This not only aids in achieving better search rankings but also in building a loyal audience base.

In the wake of this update, reevaluating your content strategy, focusing on quality over quantity, and ensuring your website offers a stellar user experience are crucial steps. As the dust settles and the full impact of the update becomes apparent, those who have invested in creating genuinely valuable content are likely to find themselves in a favorable position.


The March 2024 Google Core Update represents a significant step forward in the search engine's ongoing efforts to enhance the quality of the information it delivers to users. By emphasising the importance of high-quality, original content and cracking down on spammy practices, Google is setting the stage for a better, more informative internet. For content creators and website owners, adapting to these changes is not just about improving search rankings—it's about contributing to a more trustworthy and valuable digital ecosystem.

12 views0 comments


bottom of page